As you can read about on our website, Plaid provides the technology that lets consumers securely share their financial information with the apps and services they choose to use. Our direct customers are these financial apps and services. They use Plaid to provide their own customers—everyday people like me and you— a secure way to share financial information.
For example, if you use a budgeting app, the app may ask you if you want to share data from your bank account to help you track expenses in the app. This is where Plaid comes in. At your direction and with your consent, Plaid will securely share your data with the budgeting app to help you monitor and budget your finances in the app.
Plaid builds and maintains secure connections to more than 12,000 US financial institutions so that your apps and services don't have to. Instead, your apps and services can rely on Plaid to enable you to connect your financial accounts. With everyone focused on what they do best, you benefit; apps and services have more time and energy to build amazing and innovative financial products for you.
This may all sound simple, but keeping up connections with over 12,000 financial institutions is anything but. Our entire company is dedicated to building and maintaining these connections for you with the goal of unlocking financial freedom for everyone.
You can learn more about why Plaid is involved, and how Plaid works.