As you can read about on our website, at Plaid, we enable you to share your data with the apps and services you want, protect against fraud and abuse, and enhance your overall digital finance experience. Our direct customers are these financial apps and services. They use Plaid to provide their own customers—everyday people like me and you— a secure way to share financial information.
For example, if you use a budgeting app, the app may ask you if you want to share data from your bank account to help you track expenses in the app. This is where Plaid comes in. We collect the data to power the services you’ve chosen and, when requested, securely share it with the app you’re using and establish a secure connection that you control.
Plaid builds and maintains secure connections to more than 12,000 US financial institutions so that your apps and services don't have to. Instead, your apps and services can rely on Plaid to enable you to connect your financial accounts. With everyone focused on what they do best, you benefit; apps and services have more time and energy to build amazing and innovative financial products for you.
This may all sound simple, but keeping up connections with over 12,000 financial institutions is anything but. Our entire company is dedicated to building and maintaining these connections for you with the goal of unlocking financial freedom for everyone.